Love Advertising

A full-service advertising agency based in Houston, Texas

Tuesday, January 31st, 2012

By Love Advertising

Announcements, Love Advertising

Adam Faust gives his take on the Super Bowl Ads to Fox 26

KRIV Fox 26‘s Ned Hibbard  interviewed our very own Senior Art Director, Adam Faust, about the importance of Super Bowl ads.

“Throughout the entire year, the only time you can count on having a captive audience is during the Super Bowl,” says Adam Faust, senior art director at Love Advertising. “And I think that that’s so exciting because you know they’re not fast-forwarding, they’re not getting up to the bathroom. They may actually get up to go to the bathroom during the game – so they don’t miss the commercials.”

Tuesday, January 17th, 2012

By Love Advertising

Announcements, Love Advertising

Love for Sara

Love Advertising is thrilled to announce the promotion of Sara Miller to Account Executive.  After a summer internship with Love in 2008, Sara was hired as an Assistant Account Executive after graduating from Texas A&M in 2009.  She jumped in and quickly became a vital part of our team—and now has her own list of clients that love her. It’s certainly easy to see why with her steadfast work ethic and perpetual smile.  Congratulations, Sara!

Friday, January 13th, 2012

By Love Advertising

Love Advertising, Uncategorized

Diversity in Advertising

Diversity. OOoh. Cringed a little bit, didn’t you? It’s ok, it’s ok. I’m a Vietnamese-American, and I can tell you, it’s not just about different skin tones. It’s also about different philosophies, different ways to get things done, different ways of thinking, different disciplines, different interests, even right down to how coffee is made differently than the next person (I don’t drink it all that much though).

It’s a touchy subject sometimes. It can be the elephant in the room. It can also be a source of great power. Giant ad agencies like the BBDO’s, the DDB’s, W+K’s and yes, even the Crispins of the world are trying to infuse some different cultures and perspectives into their business practices.

I came across this great video off the site, that showcases how diversity isn’t so much a social taboo, but as a sparkly, new, shiny, business resource, to get to that golden-nugget of a better idea. Think of it as having a piece of Godiva chocolate instead of a Hershey’s Kiss; it tickles your tastes buds in a slightly different way, but still tickles your fancy nonetheless, and quite possibly in a better way.

What’s your take on it?

Friday, January 6th, 2012

By Love Advertising

Love Advertising

Search Marketing: Take up as much surface area as possible

When summing up search engine marketing, we try to live by this simple axiom: take up as much surface area of the search engine results pages (SERP) as possible.

Within Google’s one search engine lie many different possible ways of having your company displayed. What this post will focus on is how much space each of those ways contribute to your presence. To accomplish a great-to-dominant search presence, do at least these three things:

  1. Establish, maintain and optimize a unique, interesting,
    well-organized website
  2. Verify and optimize your Places page
  3. Participate in paid search (i.e. Google AdWords for Google)

In our opinion, a dominant presence consists of:

  • Organic top listing w/ stacked Organic sitelinks
  • Top Paid Listing w/paid sitelinks included
  • Map presence (if the search is deemed to have local intent)

The image below shows that if you have all of these elements, you are taking up about 104k pixels with search results of the possible 223k pixels – 47% of the area!

The Playing Field – where you can show up in the SERP; graphic credit: Adam Faust

In contrast, if you only have one element represented, you can limit yourself to the following:

Top organic result only: 11%

Top paid result only: 11%

Side paid result only: 7%

Of course, I could caveat this to death. In terms of eye-tracking, it is widely cited that the window-of-opportunity is in the top left of the SERP, that organic links carry more credibility than paid links, and this also greatly differs on the intent of the search, etc. Additionally, consider your business’ profitability in terms of paid search bidding on branded keywords.

Why does this matter from a business standpoint?

I like to cite a Firefox study from 2007 where they conducted a simple A/B test for branded keywords to determine whether they should bid on branded keywords. They obviously own the top organic link for “firefox” and “firefox download.” However, they found that when the top paid search listing is next to the top organic search listing, downloads increased by 11%! Let that rattle in your brain for a while.

If you have the opportunity to take up more surface area on the SERP, take it!

Tuesday, January 3rd, 2012

By Love Advertising

Love Advertising, Love Matters, Uncategorized

Love Matters and The Cub Scouts

VP of PR Jessica Manning organized the Cub Scout Pack 772 Christmas Miracles food collections and meal donations this year. Over 700 bags of food were collected and distributed to area organizations and 175 holiday box dinners were handed out personally by the boys making it a very happy holiday for many area families.

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Contact Information

3550 West 12th Street
Houston, TX 77008