Diversity. OOoh. Cringed a little bit, didn’t you? It’s ok, it’s ok. I’m a Vietnamese-American, and I can tell you, it’s not just about different skin tones. It’s also about different philosophies, different ways to get things done, different ways of thinking, different disciplines, different interests, even right down to how coffee is made differently than the next person (I don’t drink it all that much though).
It’s a touchy subject sometimes. It can be the elephant in the room. It can also be a source of great power. Giant ad agencies like the BBDO’s, the DDB’s, W+K’s and yes, even the Crispins of the world are trying to infuse some different cultures and perspectives into their business practices.
I came across this great video off the site passion4advertising.com, that showcases how diversity isn’t so much a social taboo, but as a sparkly, new, shiny, business resource, to get to that golden-nugget of a better idea. Think of it as having a piece of Godiva chocolate instead of a Hershey’s Kiss; it tickles your tastes buds in a slightly different way, but still tickles your fancy nonetheless, and quite possibly in a better way.
What’s your take on it?