Love Advertising

A full-service advertising agency based in Houston, Texas

Wednesday, February 22nd, 2012

By Love Advertising

Love Advertising

You got a job in advertising, now what?

Everyone starts out somewhere.  I started as an intern at Eller Media (now known as ClearChannel Outdoor) in 1996.  Since then I graduated from the University of Houston, have worked at six local ad agencies and am now a Media Planner/Buyer at Love Advertising.  Over the past 15-ish years I’ve learned a lot – not just about media buying – but being in “the real world.”  Trust me when I tell you that some lessons were learned the hard way.  So here, dear reader, are some things I’ve learned, and I would encourage those of you new to the business to please heed my advice.

Focus on the positives.  Don’t get caught up in where you park compared to someone else or who has a better workspace, or compare your work situation with anyone else in the office.  You are new.  Be happy you are employed.  Besides, getting caught up in this nonsense is a total waste of time.  Put blinders on and mind your business.  I once had this obsession with someone in an office where I worked who arrived 30 minutes late every single day.  I thought it was so unfair.  It ends up it was part of her agreement with the company to get her to come back to work there and – truth be told – she almost never left on time.

Don’t participate in office gossip.  Don’t listen to it, don’t contribute to it.  Nothing good ever comes out of participating.  Plus, half the gossip isn’t even true.  Naturally, if you witness a co-worker doing something illegal, you need to report to those in charge.  Other than that, just mind your own business.  It’s easy to want to feel aligned with a coworker but avoid this manner of doing so.  Bond over your love of archery instead.

Your Facebook page.  I have no experience with this because the Internet was still a mysterious new world when I was in my early 20’s.  But, you should be cognizant of what you post or are tagged in, or remove anything you wouldn’t want your boss to see.  Even if they are unable to see your page other people are and the ad biz is a small world, and you are a grown-up now.  So, those photos of you passed out on the pool table, get rid of them.

Exhibit a strong work ethic.  Make every effort to be the first person there and the last one to leave among your department and work hard from the time you arrive until the time you leave.  It shows that you are a hard worker, can be relied upon and, eventually, you’ll be given more responsibility.  Your supervisor/boss and/or person you are assisting WILL notice.  I promise.

Try to problem solve on your own when you can.  One of the best lessons I learned early on was the “pretend your car is broken down on the side of the road” example.  This was before everyone had a cell phone, but the point is, do everything in your power to find solutions to the situation at hand on your own as if you had no help.

Assume nothing.  This one is extremely important.  Don’t assume anything.  EVER.  No matter what.  EVER.  No exceptions!  In my first year as a media coordinator I made a $1000 mistake on a Chronicle ad that the agency had to absorb because I assumed we had a contracted rate.  (No I didn’t lose my job, but I thought I would).

Business Etiquette.  This includes a variety of elements that seem simple but will make you stand out that include but are not limited to:

    1. Compose your e-mails in a professional manner.  Always have an opening, a body and a close.
    2. When attending a meeting be cognizant of where you sit.  Don’t sit at the head of the table unless you are an Executive of the company.
    3. Learn how to shake hands and look someone in the eye.
    4. When you pick up the phone, say hello and introduce yourself.
    5. When attending industry events, always be aware that you are a representative of your company and behave accordingly.
    6. Be courteous to everyone you work with.

If any of this eludes you, ask someone who exhibits this behavior or merely observe how they conduct themselves.

Ask questions.  Never pretend you know something – no question is too dumb and other people in the meeting probably have the same question but are too scared to ask it.  However, once you get it answered and understand, don’t ask it again.  Learn from it.  If you keep asking the same question, people will start losing faith in your abilities to move forward.

Write it down.  Have a tablet of paper and pen/pencil/quill and scroll with you at all times.  If your supervisor asks to meet with you on a project, take notes on what you are supposed to do.  If you are in a meeting, take notes.  And when you ask questions, (#8) write down the answers.

Never become complacent.  Even if you pay no attention to anything I’ve said here, always know that there is a line of eager people who would love to have your job.  I’ve seen many people be let go because they thought they were irreplaceable.


Tuesday, February 14th, 2012

By Love Advertising

Brenda Love, Love Advertising, Papa John's

Valentine’s Day gets a little love

Yay, I am showered in stuffed love!

Valentine’s Day is one of my favorite holidays. I gladly give into all the gimmicks, from the Hallmark cards to boxed chocolates (which never really taste that good).  Some folks are disdainful towards advertisers telling them that today they must tell their friends, family or significant other how much they love and care for them.  For this very reason, they choose to not celebrate today. Perhaps it’s my childlike nature, but I love the ridiculous things that I find on shelves when I’m shopping.  What’s not to like about a giant stuffed frog that sings “Love Me Tender”?  There’s nothing wrong with an oversized card illustrating a cheesy-looking bee that says, “Bee Mine” or a pepperoni pizza shaped into a heart from Papa John’s (yes, this is a shout-out). They make me laugh and smile!  At the end of the day, couldn’t we all use a little bit of that? So thank you advertising, for helping keep Valentine’s Day alive and adding some love to my day.

For me!!!??? Yes, you should have.


Monday, February 13th, 2012

By Love Advertising

Love Advertising, Public Relations, Uncategorized

VROOM VROOM…the Houston Auto Show Drove through the Reliant Center at Top Speed

Recently Love Advertising’s PR and Promotion’s Department took the 29th annual Houston Auto Show by storm, and boy was it fun!
The 2012 Houston Auto Show shifted into high gear this year with over half a million square feet of the latest vehicles from the world’s top automakers at the Reliant Center.
For the past 29 years, the Houston Auto Show has brought the automotive world to Texas, allowing consumers to see touch, drive and experience the industry’s latest and greatest offerings and Texas Debuts. Over 37 manufacturers were on display at this year’s show, including Acura, Audi, BMW, Buick, Cadillac, GMC, Chevrolet, Chrysler, Jeep, Dodge, Ram, Fiat, Ford, Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Lincoln, Mazda, Subaru, Toyota, Volkswagen, Volvo, MINI, Nissan and Scion.
Once again, there was the Kids Fun Zone which offered up a special supervised play area packed with fun-filled activities such as, a towering 30-foot slide, an obstacle course and a Monster Truck Jump.
And new this year, the DUB Show came to the Houston Auto Show. The DUB Show included some of the hottest customized and celebrity cars, bikes and trucks in the world, DJ stage, celebrity autograph signings by Kawasaki and UFC fighters, free giveaways, and sponsor booths by Monster Energy, and so much more!
For the first time ever the Houston Auto Show had a High-End Luxury Vehicle Boutique Section which included Maserati, Porsche, Lamborghini, Ferrari, Bentley, Rolls-Royce, Lotus and Aston Martin. These cars were truly beautiful and a work of art! Check out the Ferrari and Bentley here:

After seeing over 500 amazing vehicles on display my vision started getting a bit blurry…..
The Love PR team was very successful in securing live television interviews nearly every morning of the show though! Each day of the Auto Show, we were busy bustling around the spectators highlighting the show to nearly every car enthusiast journalist in Houston. Check out some of our news stories:

Houston Chronicle – http://www.chron.com/business/article/This-Houston-Auto-Show-is-fueled-by-optimism-2681488.php
Culture Map – http://houston.culturemap.com/eventdetail/2012-houston-auto-show/

KROI-FM (News 92) – http://news92fm.com/car-industry/cmitchell/a-look-inside-the-houston-auto-show/

KRIV-TV – http://www.myfoxhouston.com/dpp/morning_news/120126-italian-beauties-at-the-2012-houston-auto-show

Great Day Houston – http://www.khou.com/great-day/gdh_01-26-12_seg6-138138353.html

Love Advertising had such a wonderful time at this year’s Houston Auto Show, and we are already starting our engines for the big 30thannual Houston Auto Show next year!


Friday, February 10th, 2012

By Love Advertising

Announcements, Brenda Love, Love Advertising, Media

Love takes the Cake!

“Breakfast Cake” was extra sweet this morning as everyone at Love celebrated last night’s Media Alliance Awards. Senior Media Buyer, Jennifer Chandler, was awarded “Media Buyer of the Year,” Media Assistant Ashlee Rohm won “Agency Support Staff of the Year,” and Love was named “Agency of the Year” for the fourth time in ten years.

Our Winning Ladies!

This recognition was truly meaningful because all nominations and awards are selected by our peers at other agencies and also radio and television stations and other media outlets in this market.

Brenda said in her acceptance speech last night that this award belongs to the entire agency – and this is so true. Love Advertising is made of very talented and kind souls who are passionate about the work they do for our clients. And of course, without our wonderful clients we couldn’t do great work!

I guess you can have your (breakfast) cake and eat it too.

 


Monday, February 6th, 2012

By Love Advertising

Houston, Love Advertising, Media

Shannon Sweats the Small Stuff

Last night, people gathered around their televisions to watch one of the biggest TV events of the year- the Super Bowl! Party invitations were sent out a month ago and meals were planned a week in advance. Die-hard football fans got together to reminisce about their Fantasy Football teams, and placed final bets on the color of the Gatorade poured on the winning coach. Even non-football fans attended parties to get in on all of the fun. While some wouldn’t miss one second of the football game, others didn’t miss one second of the commercials.

What did I do? I probably did the opposite of most viewers. I got in my sweats around 5 p.m., set the game to record, an headed to the grocery store. The game was about midway through the 2nd quarter when I finished dinner. I started the game from the beginning and then fast-forwarded through the game to only watch the commercials and of course, the halftime show by Madonna. Sitting alone comfortably in front of the television, I was really able to focus on the ads. I guess you can say that I take my commercial watching pretty seriously.

This morning, I collaborated with our Senior Art Director, Adam Faust, to evaluate and reflect on all of the Super Bowl advertising. Traditionally, we evaluate the ads based on its hilarity, but there is a lot more to it. A few other tidbits that came to mind when watching this year’s commercials;

Social Media. This was the first year that social media played a huge role before, during and after the game. We were given previews of several Super Bowl commercials weeks before game day, and others were launched entirely on the web and shared throughout various social media outlets. This is a good article from Ad Age that shows the impact of social media on this year’s Super Bowl game.

Other opportunities.   Some local and national advertisers took advantage of the Super Bowl without having to purchase a spot during the game. Some advertisers created an entire campaign to promote a Super Bowl special offer. Check out what Papa John’s did this year

We decided to get the entire agency together over pizza to dissect the ads. Here is what the folks at Love Advertising think about the commercials. Well…

  1. We often times see the same advertiser run a commercial year after year, so we are able to anticipate what ads we think will do the best based on what they ran in  prior years. Some of them pay off while others are a big let down. While Bud Light had some good contenders, we thought that the Bud Light “Platinum” ad was a disappointment. Another let down was the Coca Cola Polar Bears campaign. However, Doritos kept up their pace with “Sling Baby” and “Man’s Best Friend.” And with all the social media buzz over the Honda “Matthew’s Day Off” ad, a take-off of the movie, Ferris Bueller’s Day Off, we could only expect nothing but greatness. We saw greatness, and it definitely paid off.
  2. Automakers definitely took over the night, but which one was the best? Our successful consensus went to Audi who decided to play on the vampire pop culture trend with “Vampire Party.”
  3. Who was our favorite celebrity appearance? Jerry Seinfeld and Jay Leno in the Acura “Transactions” commercial.
  4. There were several ads that made a big impact; for instance, the Best Buy “Innovators” commercial made us want to go invent something that will change the world, and who wouldn’t want to rescue a dog after seeing the Bud Light “Rescue Dog” commercial? But it was the Chrysler “Halftime in America” ad that touched us the most.
  5. Which ad made us laugh out loud the most? The “Happy Grad” commercial for Camaro had us rolling, and the dog, or “underdog” that moonwalked across the finish line in the Sketchers “Go Run” commercial was hard to beat.
  6. Our overall favorite ad goes to the M&M’s “Just My Shell.”
  7. And the worst ad of the night went to TaxAct.com with “Feel the Free.” Not only did this ad had nothing to do with the product it was also just kind of gross.

We’d love to hear your take on this year’s ads, best, worst, most impactful?

 


Contact Us

Our ears have been burning, so get in touch! Give us a call or drop us an email. We’d love to hear from you.

Contact Information

3550 West 12th Street
Houston, TX 77008
713-552-1055