Love Advertising

A full-service advertising agency based in Houston, Texas

Thursday, April 26th, 2012

By Love Advertising

Announcements, Public Relations

Love Welcomes Justine

 Welcome to Justine Schulerud who joined Love Advertising’s Public Relations department after completing her spring internship. Justine comes to us from New York and earned her degree from the University of Montana in Journalism. Justine will be assisting Love’s PR team on a wide range of clients and looks forward to being part of the Love family.


Monday, April 9th, 2012

By Love Advertising

Houston, Love Advertising

“And this agency feels just right.”

It is just a typical Tuesday afternoon. The stairwells swarm with “groupers” as everyone huddles around the banisters to see the man in charge introduce us to a potential new client. This is no “hi and bye” and we all go along our merry little way, oh no, once proper introductions are made it is time to show our visitors what groupers are made of. How you may ask? Obviously through a game of bowling with mangos, a round of agency jeopardy, or a pie eating contest, of course. It may be a little intimidating for a potential client to scarf down mouthfuls of whip cream and pie crust in front of an audience of 750, but have no worries, this is the norm for client visits at one of the largest independent agencies in the nation.

Fast-forward two years to today, and here I am 200 miles away working at Love Advertising. I am surrounded by 40 employees that all know my name and most likely my clients’ names too! While there are no pie eating contests to introduce new clients, potential clients always receive a warm welcome and usually have the opportunity to meet not just the team members working on their business, but a lot of times, the entire agency.

While client introductions in no way define an agency, it is just one of the differences I have encountered having worked at both a large and mid-size agency. Here are a few others:

While there are probably a million other differences, both agencies share some of the most important qualities that make them each successful – they are dedicated to their clients, they employ extremely hard working individuals, and they have a passion for producing great work.


Wednesday, April 4th, 2012

By Love Advertising

Announcements

BAM! It’s Opening Day.

Opening day is upon us! If you find yourself watching a baseball game or a growing number of live events on your phone, tablet or Dick Tracy watch, it may interest you to know a little about what powers your entertainment.

Within Major League Baseball lies a technology and distribution powerhouse named Major League Baseball Advanced Media (MLBAM or BAM). In the world of streaming video for live events, BAM is the gold standard. In fact, they stream not just every out-of-market baseball game, but they also provide the technology to stream video for NCAA March Madness, all of ESPN’s live streaming and many other events. If you paid for the NCAA March Madness iPhone or iPad app, you know the quality I’m talking about. While watching the Elite 8 games on the TV and iPad, the iPad stream had a better picture than the HD TV, IMHO.

BAM is a powerful entity; when MLB thought about spinning off the company in 2005, it was valued at $2.5 billion (Fast Company, 2012). As viewing habits and media evolve, it’s more likely that potential media outlets will fragment before they consolidate. Maybe you need Love in your corner (read: shameless plug).

But for now if you’re baseball fans like we are, just grab some peanuts, Cracker Jack and the MLB At Bat 12 app/MLB.TV. And, as you watch live events on the go, think of the technology behind it. It may be powered by baseball.

Go Rangers!


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Our ears have been burning, so get in touch! Give us a call or drop us an email. We’d love to hear from you.

Contact Information

3550 West 12th Street
Houston, TX 77008
713-552-1055