Love Advertising

A full-service advertising agency based in Houston, Texas

Wednesday, April 4th, 2012

By Love Advertising


BAM! It’s Opening Day.

Opening day is upon us! If you find yourself watching a baseball game or a growing number of live events on your phone, tablet or Dick Tracy watch, it may interest you to know a little about what powers your entertainment.

Within Major League Baseball lies a technology and distribution powerhouse named Major League Baseball Advanced Media (MLBAM or BAM). In the world of streaming video for live events, BAM is the gold standard. In fact, they stream not just every out-of-market baseball game, but they also provide the technology to stream video for NCAA March Madness, all of ESPN’s live streaming and many other events. If you paid for the NCAA March Madness iPhone or iPad app, you know the quality I’m talking about. While watching the Elite 8 games on the TV and iPad, the iPad stream had a better picture than the HD TV, IMHO.

BAM is a powerful entity; when MLB thought about spinning off the company in 2005, it was valued at $2.5 billion (Fast Company, 2012). As viewing habits and media evolve, it’s more likely that potential media outlets will fragment before they consolidate. Maybe you need Love in your corner (read: shameless plug).

But for now if you’re baseball fans like we are, just grab some peanuts, Cracker Jack and the MLB At Bat 12 app/MLB.TV. And, as you watch live events on the go, think of the technology behind it. It may be powered by baseball.

Go Rangers!

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