Love Advertising

A full-service advertising agency based in Houston, Texas

Monday, February 25th, 2013

By Love Advertising

Love Matters, Public Relations

Love Matters: Beckendorff Junior High

In my time at Love, I have had the pleasure of working with several worthwhile charities including Chuck Norris’s Kickstart Kids, Susan G. Komen for the Cure and the Houston SPCA. So when I was asked to assist Beckendorff’s Junior High School’s 7th grade class with their persuasion and research projects, specifically the creation of public service announcements (PSAs), I was happy to share my experiences.

The first day was a working session with more than 100 students grouped together.  Each selected an organization or cause they wanted to focus on for their project ranging from animal abuse to bullying.  Many of the groups already had their PSA ideas drafted, so much of my time was spent proofing and tailoring the current scripts in efforts to fit PSA guidelines. A few of the groups spent the day filming, and I enjoyed watching their progress and offering suggestions on camera angles and other filming techniques. Today’s students are brilliant and technologically savvy! The future of advertising is bright!

I then attended the students’ final presentations. I was thoroughly impressed with their professional dress and presentation skills as well as the  finished PSAs. Click the images below to see some of Beckendorff’s great work.

I really enjoyed this opportunity to give back to community and it was a great reminder that love matters!

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3550 West 12th Street
Houston, TX 77008