Love Advertising

A full-service advertising agency based in Houston, Texas

Digital Planner/Buyer

Roles & Responsibilities

  • Create and present digital media recommendations
  • Responsible for managing all day-to-day planning/buying activity for assigned account(s) inclusive of planning, buying, reporting, trafficking, revisions, optimizations and billing
  • Develop on-point media strategies, backed with supporting rationale, to ensure digital campaigns reach the right target audience at the right time in the most effective and efficient way
  • Attends client meetings and presents recommendations
  • Assist on research, strategy and development of insights

Digital Media Skills

  • Filters research findings and assists in converting to actionable media insights
  • Develops media objectives and strategies based on client brief and proposed media solutions
  • Send and reviews RFPs and filters/negotiate for most suitable proposals
  • Ensures accuracy and quality of all campaign documentation including authorization to buy, insertion orders, trafficking, billing, campaign delivery and terms
  • Engages and works with team for any tagging/reporting requirements
  • Proposes optimization recommendations based upon performance data
  • Analyzes web metrics, provides campaign effectiveness reporting to clients and recommend optimizations when appropriate to improve media performance

Communication Skills

  • Ability to communicate owned areas of campaigns, both orally and in writing
  • Active participant in sales representative meetings
  • Evolves relationships with sales community
  • Advanced proficiency in development of PPT presentations

Required Experience

  • Bachelor’s degree and/or equivalent work experience
  • 2 – 5 years of experience in field of online advertising, preferably in a Junior Media Planner/Buyer role
  • Develop and execute digital media plans, buys and ad serving
  • Knowledge of all aspects of digital media, including display, DSP, SEM, audio, social media, video, and mobile
  • Must be proficient working with DoubleClick for Advertisers (formerly DART) or other relevant 3rd party ad server (e.g. Sizmek)
  • Manage buy stewardship and delivery, analyze campaigns, and recommend tactical changes to maximize campaign performance
  • Strong skills in Excel, Word, and PowerPoint
  • Confidently present to clients and listen/adapt based on feedback
  • Ability to work with modest media budgets

Below Experience Is A Plus

  • Experience working specifically within a media department
  • Experience analyzing data
  • Research and compiling competitive data with interactive research tools; Comscore, MRI, Ad Relevance, @plan, and Media Metrix
  • Strong quantitative and analytical skills with solid understanding of mathematical concepts
  • Proficient in analytics platforms and analyzing web metrics tools (Google Analytics, Adobe Site Catalyst, etc.)
  • Experience working in Strata
  • Knowledge of current and emerging media planning technology (e.g. Channel Planning)
  • Develops and executes paid search campaign and optimizations in Google AdWords/Bing Ads

Love is an equal opportunity employer. To apply, please send your cover letter and resume to No phone calls please.

Contact Us

Our ears have been burning, so get in touch! Give us a call or drop us an email. We’d love to hear from you.

Contact Information

3550 West 12th Street
Houston, TX 77008