Love Advertising

A full-service advertising agency based in Houston, Texas

Senior Digital Media Planner/Buyer

Roles & Responsibilities

  • Responsible for managing and executing all day-to-day planning/buying activities for assigned accounts inclusive but not limited to research, planning, RFP management, buying, reporting, trafficking, revisions, optimizations and billing
  • Ensures accuracy and quality of all campaign documentation including authorization to buy, insertion orders, trafficking, billing, campaign delivery and T&C’s
  • Develop media objectives and strategies based on client brief and propose digital media solutions
  • Develop on-point media strategies, backed with supporting rationale, to ensure digital campaigns reach the right target audience at the right time in the most effective and efficient way
  • Responsible for the development and execution of a measurement plan for all digital media actives that correlates to client business objectives
  • Attends client meetings and presents recommendations

Digital Media Skills

  • Filters research findings and converts to actionable media insights
  • Investigates and utilizes information from syndicated research sources (e.g., Comscore, MRI, Ad Relevance, @plan, and Media Metrix)
  • Proficient in analytics platforms and analyzing web metrics tools (Google Analytics, WebTrends, Adobe Site Catalyst, etc.) to provide campaign effectiveness reporting and recommend optimizations to improve performance
  • Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach target audiences
  • Master of media math and how to apply calculations

Communication Skills

  • Ability to communicate owned areas of campaigns, both orally and in writing
  • Confidently present to clients and listen/adapt based on feedback
  • Active participant in sales representative meetings
  • Evolves relationships with sales community
  • Advanced proficiency in development of PPT presentations and excel
  • Assist in training junior staff to develop core competencies

Required Experience

  • Bachelor’s degree and/or equivalent work experience
  • 5+ years of experience in field of online advertising, preferably as a Digital Media Buyer
  • Develop and execute digital media plans, buys and trafficking through an ad serving
  • Must be proficient working in DoubleClick Campaign Manager (DCM) or other 3rd party ad server
  • Working knowledge of the primary digital media channels including display, DSP, audio, social media, video, email, and mobile
  • Manage buy stewardship and delivery, analyze campaigns, and recommend tactical changes to maximize campaign performance
  • Strong skills in Excel, Word, and PowerPoint
  • Strong quantitative and analytical skills with solid understanding of mathematical concepts

Below Experience Is A Plus

  • Working knowing of verification and viewability tools (e.g., MOAT, IAS)
  • Experience working in Strata
  • Develop and execute paid search campaigns and optimizations in Google AdWords/Bing AdCenter
  • Familiarity with tools used to measure the effectiveness of media (e.g. Nielsen DBE, attribution platforms, AAU study, custom studies, floodlight tags, etc.)

Love is an equal opportunity employer. To apply, please send your cover letter and resume to media.careers@loveadv.com. No phone calls please.

Contact Us

Our ears have been burning, so get in touch! Give us a call or drop us an email. We’d love to hear from you.

Contact Information

3550 West 12th Street
Houston, TX 77008
713-552-1055