I may be new to the wonderful world of advertising but over the last year I have been a part of it, not only through working here at Love, but by also being a part of an ever changing target market. I am a soon-to-be bride! And, yes, I am that annoying friend, co-worker, niece, daughter, woman that will NOT stop talking about that closely approaching day.
The man you’ve been dating for the past five years finally picks up the courage to ask you to marry him. As a new to be bride, your eyes are opened to a whole new jewel encrusted world of advertisements, and, at first, it can be a bit overwhelming. Everywhere you look there are billboards and radio commercials for bridal extravaganzas.
Which, in my experience, is where men and women, of any age, gather in an over crowded room and shove hundreds of business flyers into wide eyed brides hands. There are TV shows such as “Four weddings”, “Say Yes to the Dress,” and my personal favorite, “My big fat Gypsy Wedding”, that entertain new brides and make them feel thankful for their amazing friends and family. There are websites, such as theknot.com, to keep brides organized. Social media sites, like Pinterest, provide all the necessary inspiration. Magazines for DIY wedding ideas, to keep costs down, along with an overload of e-mails and phone calls from local vendors who, of course, all want to make the bride’s big day “special” are everywhere.
I may have started out as that wide eyed soon-to-be bride who was, indeed, overwhelmed with the influx of advertisements, but I have emerged as a self proclaimed wedding expert! My only advice to my fellow brides is this:
• Ask your friends and family who they used for their wedding. It does not matter which vendor had the prettiest flyer or the most expensive advertisement. What does matter is that company’s reputation. Remember word of mouth is an extremely powerful thing.
• Ask your wedding consultant at your venue for a preferred vendor list. The consultant would never give you a name of a vendor who did not pass the wedding gods check list.
• If you do go to a bridal extravaganza don’t bring everyone on your contact list. Also, have a game plan. Bringing too many people, and lacking a map of the arena, can make the experience more stressful than it needs to be.
• But most importantly have FUN and congratulations!