Love Advertising

A full-service advertising agency based in Houston, Texas

Wednesday, August 28th, 2013

By Love Advertising

Love Advertising, Love Matters, Public Relations

Showing Love for Charitable Causes

We at Love Advertising are always happy to team up with organizations that support charities and the well-being of others.  This year, we have the privilege to work with the Shell and Pennzoil Grand Prix of Houston presented by the Greater Houston Honda Dealers, who has welcomed The University of Texas MD Anderson Cancer Center as their 2013 beneficiary of Grand Prix Charities. In light of the momentous fight against cancer, Grand Prix Charities unveiled two unique programs designed to benefit the top ranked cancer center.

During the “Three-Day Festival of Speed,” Grand Prix Charities of Houston, a 501c3 organization, will host Flags Over MD Anderson Cancer Center Speedway and the 2013 Celebrity Go-Kart Race Benefiting MD Anderson Cancer Center and you have the opportunity to join the 2012 IndyCar Champion Ryan Hunter-Reay in supporting the institution’s world-class research and patient-care programs. Here’s how you can help:

Flags Over MD Anderson Cancer Center Speedway

Grand Prix Charities and The University of Texas MD Anderson Cancer Center have teamed up to allow fans to sponsor a portion of the MD Anderson Cancer Center Speedway with commemorative flags that will line the 1.7-mile course. Companies, organizations and individuals looking to be a part of the Grand Prix and to give back to MD Anderson can purchase flags personalized to honor loved ones or show support for the fight against cancer.  The flags, available beginning Aug. 20 at two purchase levels: $250 or $1,000, will fly over the speedway throughout the Grand Prix weekend. The commemorative flags will be returned to purchasers following the event, and $1,000 package donors will have their flags autographed by the winning drivers of the weekend’s two IndyCar races.

Celebrity Go-Kart Race Benefiting MD Anderson Cancer Center

The Celebrity Go-Kart race, 11:30 a.m.-1:30 p.m. Oct. 5, is an opportunity for companies or individuals to show their support for the fight against cancer by sponsoring a race “team” consisting of two go-karts: one driven by a designated celebrity, and one driven by a company representative. The race will be contested on the MSR Houston Go-Kart Track Benefiting MD Anderson Cancer Center inside Reliant Park, and will consist of two heats, with eight cars racing in each heat. The top drivers from each heat will go on to compete in a final race to crown the champion. This will be the second Celebrity Go-Kart race, with the previous event in 2007 featuring the late Paul Newman edging out Roger Clemens to take the first-place trophy. Team sponsorships are $5,000. Benefits include not only the competition, but also VIP hospitality and a full day of excitement at the Grand Prix.

 

We encourage you to help support the critical fight against cancer. Whether it’s by purchasing a flag or attending one of the races, you can help benefit MD Anderson Cancer Center.

For additional information on Grand Prix Charities visit www.grandprixcharities.org.

Tickets to the Grand Prix are available at all Ticketmaster outlets, online at grandprixofhouston.com, by phone at 1-800-745-3000 or in person at the Reliant Stadium South ticket windows inside Budweiser Plaza. For more information, please visit www.grandprixofhouston.com.


Monday, February 25th, 2013

By Love Advertising

Love Matters, Public Relations

Love Matters: Beckendorff Junior High

In my time at Love, I have had the pleasure of working with several worthwhile charities including Chuck Norris’s Kickstart Kids, Susan G. Komen for the Cure and the Houston SPCA. So when I was asked to assist Beckendorff’s Junior High School’s 7th grade class with their persuasion and research projects, specifically the creation of public service announcements (PSAs), I was happy to share my experiences.

The first day was a working session with more than 100 students grouped together.  Each selected an organization or cause they wanted to focus on for their project ranging from animal abuse to bullying.  Many of the groups already had their PSA ideas drafted, so much of my time was spent proofing and tailoring the current scripts in efforts to fit PSA guidelines. A few of the groups spent the day filming, and I enjoyed watching their progress and offering suggestions on camera angles and other filming techniques. Today’s students are brilliant and technologically savvy! The future of advertising is bright!

I then attended the students’ final presentations. I was thoroughly impressed with their professional dress and presentation skills as well as the  finished PSAs. Click the images below to see some of Beckendorff’s great work.

I really enjoyed this opportunity to give back to community and it was a great reminder that love matters!


Thursday, December 6th, 2012

By Love Advertising

Love Advertising, Love Matters, Public Relations

Want a job in Advertising? Don’t just sit there…Volunteer!

I have seen many resumes over my 15 years at Love Advertising. Working for an ad agency is perceived as exciting and fun (and lets face facts, it really is) so we get more than our fair share of applicants. After the recession in 2008, that number increased exponentially as people found themselves out of work or looking to make a change in their career.  I talked to many friends who were journalists, looking to break into the ad biz, and counseled even more college graduates looking for their big shot. Their attitudes and circumstances varied but my advice to them remained constant. Volunteer.

Volunteer to gain experience – College students are often surprised that having a degree is not always enough for an entry-level job at an agency. Getting an internship paid or not is key to gaining experience valuable to a firm and also allows you to see first hand if your chosen path is really what you want to do.  Internships allow you to have practical knowledge of the concepts and theories you learned during your time at university and offer a great transition from the classroom to a business environment.

Volunteer to cover the gap – After the recession, being laid off and having a gap in your resume is not the stigma that it used to be but it can’t hurt to fill that gap with meaningful experience relevant to your field. Volunteering your expertise to a nonprofit can help you gain experience and remain in practice, which always looks good to potential employers. Organizations are always looking for help with everything from design to PR, and offering your services can keep you in the game, add depth to your resume and make you feel great while doing it.

Volunteer to learn new things – So many interns that work for us come in wanting to specialize in just one area (hint; not everyone can be a creative director!)  and are amazed when they find out that they really enjoy working in another area like account services. Volunteering for different jobs within your organization can help you to find out what you are really good at and at the very least, give you a better understanding of how other departments work, making you a more well rounded team member.

Brenda Love is always fond of saying that you can teach people about marketing and advertising but you can’t teach passion. Volunteering to help a nonprofit or fellow co-worker shows passion for your career, a love for what you do and in today’s job market that can be what sets you apart in a sea of resumes.


Thursday, October 4th, 2012

By Love Advertising

Love Matters

What Really Matters

We have already posted several times about our “Love Matters” program — and I have to say it’s awesome to work at an agency that not only does great work for our clients, but also does great work in the community and tries to make a difference in the world.

Love has been a sponsor of a local group out of Richmond, TX that boxes up items each month and sends care packages to our military across the world.  What started as a small church project of sending one care package every few months, has now grown to sending over 20 care packages each month.  Care packages include everything from candy, books, hotel-sized shampoos and personal products to hand-written cards and letters.  Some packages are sent to family and friends in the military, while others are random troops selected from  a website called www.anysoldier.com.  Many items are donated, but those still needed are bought with the money received from monetary donations, which also help pay postage of $14 a box.

This group of well-doers often receive letters and emails back from the military, and it really is amazing to read their reactions.  One of the soldiers commented that it is “like Christmas every time we receive a box.  We all gather around and when it is opened each one of us takes one item.  Of course, the letters and cards are shared by all.”

In the Navy they post the pictures, cards and letters on the ship doors so everyone on the ship can share them.  Here is an example of a recent note received…

“Support is the name of our game, and our playing field is enormous.  That being said, you would not imagine the appreciation we have for complete strangers to put forth the time and effort to support us with no obligation to do so. 

Your kindness ripples throughout the Marines, a feeling of pride reinforced by the clearly made fact that people do still care.  You would not believe the morale boost something as small as a Marine finding his favorite candy provides, lifting his day and ultimately those around him, as well.  It is because of people like you that we stay motivated to continue to fight, strive to work harder, and get the job done, a job you make that much easier.” 

-          Cpl Anthony J. Vagnini

I don’t know about you, but that note gives me chills and makes me proud to work at an agency that supports the troops across the world and keeps focused on all that really matters.

 


Monday, August 6th, 2012

By Love Advertising

Love Advertising, Love Matters

Love Matters Ramps Up

At Love Advertising, we are all encouraged to participate in community and charitable activities through our program called Love Matters. It means a lot to me to work for a company that cares about giving back just as much as I do.

This July, I was fortunate enough to go on the same week-long vacation I’ve been going on for the past 11 years. Hawaii? No. Florida? No. A cruise? No. I got to spend a week in the sun in east Texas with a bunch of high school kids (No, I’m not crazy :) ) building things and helping people in need.

United Methodist Action Reach-Out Mission by Youth (or UM ARMY) is an organization that was started within the Methodist church over 30 years ago in Athens, TX. A local church decided they would forgo their mission trip to another state and use the money they saved to help people closer to home. Since then, high school students (and the adults who lead them) contribute a week of their summer to help those who are physically incapable of, or financially unable to, help themselves. Volunteers do everything from painting, repairing window screens, replacing siding and installing doors, to building porches, stairs and wheelchair ramps.

BEFORE

AFTER

Participating in this organization has been a tradition for my dad and me since my junior year of high school and has since turned into a family affair with my mother and brother joining us. I was able to grow through the program as a youth, continue as a college helper, and finally, begin leading my own group of four high school students for the week. This was my fifth year to lead my own group and, I have to say, watching the look on the kids’ faces when they find out I’m the one who will be leading them for the week is priceless. I don’t exactly come across as Bob the Builder, but as soon as we get to our work site, I have a blast proving them wrong.

This year we had the blessing to serve in Livingston, TX and work for Mrs. Aretha White. No, she couldn’t sing, but she was sweet as she could be and she had the biggest, fattest chickens I’ve ever seen in my life. This picture really doesn’t do it justice.

My team couldn’t have been harder workers. Together, we built Mrs. Aretha a ramp so that she could maneuver her electric wheelchair in and out of her house for the first time, and we also made new window screens and replaced her window frames.

She was so appreciative and I know that we were able to do something that will forever touch her life. My favorite part of the week is always Thursday night dinner when all of our clients gather with us at the host church where we also stay to worship and enjoy fellowship together. This year’s theme was vintage prom, hence the crown and sash – Aretha made me wear the crown!

Over the span of five days, our camp was able to:

  • Serve 39 clients in 5 cities
  • Build 11 wheelchair ramps spanning more than 325 feet
  • Repair 4 wheelchair ramps spanning more than 110 feet
  • Build 8 porches, 8 sets of stairs and 14 pairs of handrails
  • Replace 7 windows and repair 7 window screens
  • Repair or replace 5 doors
  • Repair siding on 5 houses
  • Patch 4 roofs
  • Paint 3 houses
  • Repair 2 floors
  • Conduct 23 yard improvement activities
  • Work 1,328 days or 6,640 hours worth of labor
  • Complete 137 individual projects
  • Provide $106,572 worth of labor to the community

It was a long, hot, tiring week, but you can be sure you will find me doing this very same thing next summer for my 12th year in row!


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Contact Information

3550 West 12th Street
Houston, TX 77008
713-552-1055