Love Advertising

A full-service advertising agency based in Houston, Texas

Wednesday, August 28th, 2013

By Love Advertising

Love Advertising, Love Matters, Public Relations

Showing Love for Charitable Causes

We at Love Advertising are always happy to team up with organizations that support charities and the well-being of others.  This year, we have the privilege to work with the Shell and Pennzoil Grand Prix of Houston presented by the Greater Houston Honda Dealers, who has welcomed The University of Texas MD Anderson Cancer Center as their 2013 beneficiary of Grand Prix Charities. In light of the momentous fight against cancer, Grand Prix Charities unveiled two unique programs designed to benefit the top ranked cancer center.

During the “Three-Day Festival of Speed,” Grand Prix Charities of Houston, a 501c3 organization, will host Flags Over MD Anderson Cancer Center Speedway and the 2013 Celebrity Go-Kart Race Benefiting MD Anderson Cancer Center and you have the opportunity to join the 2012 IndyCar Champion Ryan Hunter-Reay in supporting the institution’s world-class research and patient-care programs. Here’s how you can help:

Flags Over MD Anderson Cancer Center Speedway

Grand Prix Charities and The University of Texas MD Anderson Cancer Center have teamed up to allow fans to sponsor a portion of the MD Anderson Cancer Center Speedway with commemorative flags that will line the 1.7-mile course. Companies, organizations and individuals looking to be a part of the Grand Prix and to give back to MD Anderson can purchase flags personalized to honor loved ones or show support for the fight against cancer.  The flags, available beginning Aug. 20 at two purchase levels: $250 or $1,000, will fly over the speedway throughout the Grand Prix weekend. The commemorative flags will be returned to purchasers following the event, and $1,000 package donors will have their flags autographed by the winning drivers of the weekend’s two IndyCar races.

Celebrity Go-Kart Race Benefiting MD Anderson Cancer Center

The Celebrity Go-Kart race, 11:30 a.m.-1:30 p.m. Oct. 5, is an opportunity for companies or individuals to show their support for the fight against cancer by sponsoring a race “team” consisting of two go-karts: one driven by a designated celebrity, and one driven by a company representative. The race will be contested on the MSR Houston Go-Kart Track Benefiting MD Anderson Cancer Center inside Reliant Park, and will consist of two heats, with eight cars racing in each heat. The top drivers from each heat will go on to compete in a final race to crown the champion. This will be the second Celebrity Go-Kart race, with the previous event in 2007 featuring the late Paul Newman edging out Roger Clemens to take the first-place trophy. Team sponsorships are $5,000. Benefits include not only the competition, but also VIP hospitality and a full day of excitement at the Grand Prix.

 

We encourage you to help support the critical fight against cancer. Whether it’s by purchasing a flag or attending one of the races, you can help benefit MD Anderson Cancer Center.

For additional information on Grand Prix Charities visit www.grandprixcharities.org.

Tickets to the Grand Prix are available at all Ticketmaster outlets, online at grandprixofhouston.com, by phone at 1-800-745-3000 or in person at the Reliant Stadium South ticket windows inside Budweiser Plaza. For more information, please visit www.grandprixofhouston.com.


Monday, February 25th, 2013

By Love Advertising

Love Matters, Public Relations

Love Matters: Beckendorff Junior High

In my time at Love, I have had the pleasure of working with several worthwhile charities including Chuck Norris’s Kickstart Kids, Susan G. Komen for the Cure and the Houston SPCA. So when I was asked to assist Beckendorff’s Junior High School’s 7th grade class with their persuasion and research projects, specifically the creation of public service announcements (PSAs), I was happy to share my experiences.

The first day was a working session with more than 100 students grouped together.  Each selected an organization or cause they wanted to focus on for their project ranging from animal abuse to bullying.  Many of the groups already had their PSA ideas drafted, so much of my time was spent proofing and tailoring the current scripts in efforts to fit PSA guidelines. A few of the groups spent the day filming, and I enjoyed watching their progress and offering suggestions on camera angles and other filming techniques. Today’s students are brilliant and technologically savvy! The future of advertising is bright!

I then attended the students’ final presentations. I was thoroughly impressed with their professional dress and presentation skills as well as the  finished PSAs. Click the images below to see some of Beckendorff’s great work.

I really enjoyed this opportunity to give back to community and it was a great reminder that love matters!


Thursday, December 6th, 2012

By Love Advertising

Love Advertising, Love Matters, Public Relations

Want a job in Advertising? Don’t just sit there…Volunteer!

I have seen many resumes over my 15 years at Love Advertising. Working for an ad agency is perceived as exciting and fun (and lets face facts, it really is) so we get more than our fair share of applicants. After the recession in 2008, that number increased exponentially as people found themselves out of work or looking to make a change in their career.  I talked to many friends who were journalists, looking to break into the ad biz, and counseled even more college graduates looking for their big shot. Their attitudes and circumstances varied but my advice to them remained constant. Volunteer.

Volunteer to gain experience – College students are often surprised that having a degree is not always enough for an entry-level job at an agency. Getting an internship paid or not is key to gaining experience valuable to a firm and also allows you to see first hand if your chosen path is really what you want to do.  Internships allow you to have practical knowledge of the concepts and theories you learned during your time at university and offer a great transition from the classroom to a business environment.

Volunteer to cover the gap – After the recession, being laid off and having a gap in your resume is not the stigma that it used to be but it can’t hurt to fill that gap with meaningful experience relevant to your field. Volunteering your expertise to a nonprofit can help you gain experience and remain in practice, which always looks good to potential employers. Organizations are always looking for help with everything from design to PR, and offering your services can keep you in the game, add depth to your resume and make you feel great while doing it.

Volunteer to learn new things – So many interns that work for us come in wanting to specialize in just one area (hint; not everyone can be a creative director!)  and are amazed when they find out that they really enjoy working in another area like account services. Volunteering for different jobs within your organization can help you to find out what you are really good at and at the very least, give you a better understanding of how other departments work, making you a more well rounded team member.

Brenda Love is always fond of saying that you can teach people about marketing and advertising but you can’t teach passion. Volunteering to help a nonprofit or fellow co-worker shows passion for your career, a love for what you do and in today’s job market that can be what sets you apart in a sea of resumes.


Monday, August 20th, 2012

By Love Advertising

Public Relations

Mike Albrecht Gets Published

In the August edition of Galveston Monthly, Love Advertising’s own Mike Albrecht writes about the rich historical and cultural fabric of Galveston Island. Albrecht, Chief Development Officer at Love, shares his personal experiences with the heritage of Galveston, and his ancestral roots that go back for generations. Albrecht’s nostalgia invites visitors to explore Galveston as if each visit were the first time, and reminds all Texans that even though Galveston has its own unique island identity, it still has a prominent place in the legacy and history of Texas.

If you visit the Island this month, be sure to pick up a copy of Galveston Monthly or check out the full article here:

 


Monday, May 14th, 2012

By Love Advertising

Announcements, Love Advertising, Love Matters, Public Relations, Wendy's Restaurants

How can you support our armed forces? Get a Wendy’s Frosty.

Our Central Texas Wendy’s client filmed a segment this week with KCEN (the Waco-Temple-Killeen NBC affiliate). On May 23rd, they are running an all-day phonebank to raise money and awareness of the United Service Organization (USO) at Fort Hood. For those who don’t know, Fort Hood spans much of the middle of the state of Texas. It’s huge. Look on a Google map and look at the gray area in the middle of Texas. That’s it. It’s the home to III Corps (pronounced “three core”) and thousands of troops and their families.

Left to right: Robin Crouse, Director USO Ft. Hood; James Hays, President and CEO of Central Texas Wendy’s; Isabella Hubbard, Ft. Hood USO

As many are coming home from overseas, our client wanted a way to give back and support them. We tailored a Wendy’s Frosty Key Tag promotion for them, and this is the third year of supporting the USO at Ft. Hood. Here’s how it works. Go to Wendy’s and buy a Frosty key tag for $1. The proceeds will go directly to the USO at Ft. Hood; the funds stay here in Texas supporting our troops. What do you get out of it? Well, this year, at participating Texas Wendy’s, just show your key tag at the register and get a free Jr Frosty with any purchase! The USO key tags will be sold at Waco, Temple, Killeen and Copperas Cove Wendy’s from the week of Memorial Day through July 4th. Over the past two years, Central Texas Wendy’s has raised over $15,000 for the USO at Ft. Hood!

P.S. This year, you can buy and redeem a Wendy’s Frosty key tag at any participating Wendy’s in Texas! Some are selling them right now.

P.P.S. Fries and a Frosty are particularly good on the hot summer days.

P.P.P.S. I’ll have a #2 Dave’s Hot N’ Juicy (no ketchup), large fry, large Coke, Frosty Key Tag and a Jr. Frosty!


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Contact Information

3550 West 12th Street
Houston, TX 77008
713-552-1055