Research & Strategy

• October 22, 2019
• Calvin Hart

Peeling the Onion.

This is where the creative process starts, which is why we put tremendous effort into getting it right. We heavily invest in the best research tools to derive the most insightful data. But, while data is vital to our process, we believe it’s just as important to find the story between the data points. We call it peeling the onion: peeling away the familiar tropes, red herrings and rabbit holes until we find a single, meaningful human truth.

We then line it up against a brand promise, uncovered through a proprietary tool designed to find the heart of a brand. The result isn’t just a compelling strategy but also a story that connects on an emotional level and serves as a rock solid platform for creative exploration.