How do we encourage adventure at a time when our subscribers are restricted to their homes?
We used stunning graphics and old-fashioned fun to create a pinball game that lets subscribers explore the West Coast from the safety of, well, anywhere with WiFi.
We used an engagement email chocked full of bright graphics and neon gifs to invite subscribers on a virtual pinball road trip.
From sketch to illustration, we incorporated elements from the 76 brand and the West Coast market to create our adventure-filled board.
Our team worked to ensure that every inch of this game carried a sense of road trip adventure. With asphalt texture in the background, cement curbs as the borders and two traffic cones as the flippers, there were no missed opportunities to further build the theme.
Only the best get to see their name in lights. Our leaderboard tracked and displayed the highest scores in real time.
OTo enable users to track their scores, we created a custom registration page that not only gathered information to use for the leaderboard, but also captured new email subscribers for 76.
To keep up the competition, we included functionality within the leaderboard that allowed players to share the game on social media and challenge their friends (or foes) to try to top their score.
Launched in April 2020, these results are as of July 2020.
Total minutes of game play (1,300+ hours)
Total game plays
Average game play time
Page visits
Thanks for reaching out. we'll be sure to be in contact soon to follow up.
In the meantime, follow us on social media to keep up with all of our shenanigans.
