How do you differentiate a logistics company with undifferentiated capabilities via a website?
Focus on their hidden strength to uncover a brand and story that only Jones Logistics could tell.
Jones’ secret weapon is their culture of honesty, transparency and their employees’ dedication to answering customer’s needs, day or night, regardless of office hours.
With simple design, a focus on employees and by adding bold accent colors to their heritage color pallet, we modernized a 50-year-old company without abandoning elements that made them successful.
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An uncommon culture
By featuring employees in their everyday environment and with unconventional portraits, we gave Jones a human touch in a very transactional business.
An icon system allowed Jones to showcase their breadth of services quickly and succinctly.
Images featured each employee’s
unique personality to convey
warmth and approachability.
Creative concept, design, copywriting, digital strategy,
development, photography.
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